The natural thing to do is to blame it on the current economic crisis. After all, big businesses on Wall Street are crying too and everyone is blaming someone else. But chances are that your small business was bleeding and limping long before the global economic crisis erupted. Besides, it has been known for many years that over 60% of small businesses fail in the first 5 years for reasons that include lack of staying power.
So your problem, quite frankly, may be your weak personal brand as an entrepreneur since consumers usually buy (and buy more) from names they are emotionally connected to.
1. The first question people ask about a new movie is: Who is in it? And people are still going to movies in large numbers despite the recession. 2. The first question a journalist asks about an event is:Who is your headliner? Wondering why? Journalists worship well known personalities & celebrities. 3. A good book hardly sells if the author is an "unknown".Yet, you hear of fresh New York Times bestsellers, mostly well known personalities & celebrities. 4. A workshop with a lightweight speaker is usually poorly attended but people still pay thousands of dollars to hear "great speakers" or rather to secure the "I was there" bragging rights. 5. Politicians hardly win without becoming "celebrities" and many living on Social Security checks still donate to millionaire politicians.
So, does your name ring a bell when people in your target market are thinking of a product or service to meet their need or want? People simply buy from names they know and trust and this is especially true about small businesses. Many car buyers don't even know the names of automaker CEOs in Detroit but they know names of their car dealers.
Let Coralville Iowa-based Reputation Training International (RTI) train you to gain from personal rebranding as a small business owner, helping you fine tune, promote and protect your personal brand in ways that boost your sales. No pie charts or theoretical gymnastics. Just easy to understand and apply solutions based on our free needs assessment.
(c) All rights reserved. Reputation Training International Coralville Iowa provides personal rebranding support to small business owners. Call Director of Training Shanita Michelle at 1-319-351-9695 during business hours: 12noon - 6pm (CST) Mon-Fri.
The natural thing to do is to blame it on the current economic crisis. After all, big businesses on Wall Street are crying too and everyone is blaming someone else. But chances are that your small business was bleeding and limping long before the global economic crisis erupted. Besides, it has been known for many years that over 60% of small businesses fail in the first 5 years for reasons that include lack of staying power.